About Us
We connect brands with expertly trained talent for marketing campaigns, live activations, and brand experiences that leave a mark.
Talent that
drives results.
Every time.
Unique Models & Marketing is a full-service model, talent, marketing, consulting, and staffing agency. We provide qualified, expertly trained multilingual individuals for a variety of positions across fashion, entertainment, food, beverage, hospitality, and the service industry.
From on and off-premise activations and product launches to trade shows, charity events, and pop-ups — we place the right talent in the right rooms and make sure your brand is impossible to ignore.
UMM encompasses multiple divisions — from service and product promotions to fashion, print, film, commercials, and showcases. We represent food, beverage, wine, and spirits brands through marketing, education, and sales, incorporating brand ambassadors, models, and talented diverse individuals to activate brands and drive results.
The UMM difference.
Diversity First
Multilingual, multicultural talent from all backgrounds. We believe diverse teams create the most powerful brand experiences.
Expert Training
Full Service
From street teams and brand ambassadors to fashion models and event staff — one agency, every need, no gaps.
Real Results
We measure success in brand exposure, sales growth, and reorders — not just headcount. Every campaign is built to move the needle.
Open Door
Patricia maintains an open door policy for all models, ambassadors, and talent. Guidance and support are always available.
Community Built
From charity events to community festivals — we show up beyond the brand. UMM is invested in the neighborhoods we serve.
Patricia
Rosario.
"A trailblazer in entertainment, modeling, and marketing — with over 25 years building brands from the ground up."
Patricia Rosario has been involved in the entertainment industry for over 25 years as a freelance model, actress, and agent. Born and raised in New York, talent scouts approached her as a child — and she turned that early recognition into a full career. After placing first in a beauty pageant, she won titles including Ms. Puerto Rico USA and Ms. International USA.
Patricia earned her bachelor’s degree with a dual concentration in communications and management from Syracuse University, while modeling part-time. She went on to pursue her Juris Doctorate and completed paralegal education — before her passion for the entertainment world led her to modeling full time.
As her assignments grew, so did the demand from industry peers asking for talent referrals. Patricia began building a database of models from around the world — and slowly evolved from model to agent. She negotiated deals, managed field operations, and developed the professional foundation that would become Unique Models and Marketing.
Founded in 2002 as Unique Models and Talent Marketing, the agency initially focused on fashion, fit, print, and trade shows. Patricia’s involvement in wine and spirits tastings expanded the company into marketing, consulting, and sales — and today UMM is a full-service agency serving brands nationwide.
Ready to be
part of UMM?
Whether you’re a brand looking for talent or a talent looking for opportunity — UMM is your home.